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Technical Marketing Manager Civil Infrastructure

Company name
Autodesk Inc

Denver, CO

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Technical Marketing Manager, Civil Infrastructure18WD26327Americas-United States of America-Colorado-Denver Location: Denver or Boston\u00a0 REQ ID: 18WD26327 Principal Duties and Responsibilities: Technical Marketing \u2022Creates Infrastructure owner related focused technical marketing collateral and tools that can be used in a typical marketing & sales process. Regularly measures effectiveness of content in the field. \u2022Collaborates closely with Industry Strategy and Marketing teams to ensure creation of technical components necessary in to create marketing collateral and other materials, including compelling storylines, demonstrations, videos and screen captures. Ensure assets created are reinforcing key messages and support business goals \u2022Manages cross-functional effort involving representatives from industry marketing, field marketing, technical specialists, sales and other internal groups to drive development and delivery of innovative technical tools to support our Infrastructure owner business \u2022Creates technical documents (white papers, solution specifications) which contain details on project workflows or technical architecture for nurture programs and marketing campaigns \u2022Develops and maintains library of product & solution images, renderings, videos and screen shots to support marketing efforts \u2022Provides product and subject matter expertise and delivers demos at significant industry trade shows, important end-user and channel events, executive briefings, seminars, webcasts and other events as defined in marketing programs and campaigns \u2022Presents product to press; works with journalists who are reviewing product \u2022Gathers, consolidates, analyzes and disseminates technical information about competitive products \u2022Develops and maintains basic skill level with full AEC product offering (vertical and horizontal infrastructure) \u2022Works with other technical enablement managers and other Autodesk divisions (M&E, D&M) to develop cross-industry marketing materials supporting Autodesk solutions \u2022Stays current on Infrastructure owner industry issues and trends and builds, maintains, and manages relationships with external technical consultants in order to tap specialized expertise as needed \u2022Maintains high-level of skills in both shipping product and pre-release\/beta product. Shares product gaps & requirements from direct\/indirect sales and customers back to Industry Strategy \u2022Develops, extends, and maintains multiple data sets & custom tools &s scripts as needed for product demonstrations; acquires project data from external sources where appropriate. Technical Sales Readiness \u2022Creates and delivers technical and sales readiness programs including training internal and channel partner sales & technical teams to enable strategic business goals in roads & highways, airports and rail segments aligned to strategic realization \u2022Ensure program is integrated with established sales methodologies (i.e. Channel Specializations, Value Selling, Pipeline Management, TAS) and is leverages existing sales platforms (i.e., CliqView, Autodesk Learning Center ALC) \u2022Provides technical leadership to Autodesk and Reseller Application Engineers teams worldwide regarding selling Infrastructure owner relevant products and solutions. \u2022Develops, documents, delivers scripted demonstrations of products and solutions to support sales and other presentation requirements as part of the launch process and on an on-going basis. \u2022Conduct on-going detailed competitive analysis and produce documentation of competitor\u2019s strengths and weakness, opportunities and threats. Requirements\/Desired Knowledge: \u2022Bachelor\u2019s in civil engineering with Professional Engineer License required. \u2022At least 10 years of professional experience in Transportation and Railway design required. \u2022Experience with BIM implementation & infrastructure design build projects. \u2022Experience with AutoCAD Civil 3D and\/or Autodesk InfraWorks 360 for planning and designing infrastructure. \u2022Experience with non-Autodesk Civil and Infrastructure owner software (e.g. Bentley MXRoads, InRoads OpenRoads etc) required. \u2022Experience presenting design proposals to clients and at public reviews beneficial. \u2022Experience working for design and consulting firms or state or local Infrastructure owner agency in strategic planning and\/or Project management beneficial. \u2022Familiarity with program\/project management, data management and scheduling systems beneficial. \u2022Working knowledge of image\/video editing and animation software (e.g. Flash, Camtasia, Paint Shop Pro). Skills: \u2022Verbal Communication and Presentation \u2013 Demonstrated ability to effectively communicate at different levels of an organization, clearly present information and deliver dynamic presentations in front of live audiences. \u2022Writing \u2013 Demonstrated ability to communicate in writing and adapt writing styles to different audiences and goals. \u2022Assimilation \u2013 Ability to take in information from multiple sources including customers, internal colleagues, customers and partners, and industry and business journals and assimilate common trends and themes that can be addressed through sales and marketing tools. \u2022Initiative \u2013 Able to bring great results from ordinary circumstances; prepare for problems in advance; transform opportunities into productive business outcomes; undertake additional responsibilities and respond to situations as they arise. \u2022Planning, Prioritizing, Goal Setting \u2013 Ability to manage multiple projects, determine project urgency in a meaningful and practical way, use goals to guide actions and create detailed action plans and well-organized tasks schedule. \u2022Teamwork and Collaboration \u2013 Ability to work effectively with cross-functional teams in a matrixed organization. \u2022Flexibility \u2013 Ability to perform a wide variety of tasks and change focus quickly as demands change; manage transitions effectively from task to task; adapt to varying business needs. Work Experience: \u202210 years of civil engineering experience required, at least 5 of which should be a Infrastructure owner design and consulting firm or Infrastructure owner agency \u2022MBA or experience with marketing, sales or business experience beneficial About Autodesk With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It\u2019s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all quali\ufb01ed applicants without regard to race, gender, disability, veteran status or other protected category.Autodesk will consider for employment all applicants with criminal histories consistent with the San Francisco Fair Chance Ordinance and any other state, federal or local law.#LI-POSTAmericas-United States of America-Massachusetts-BostonMarketing & Public Relations

Company info

Autodesk Inc
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Company Profile
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries—including the last 19 Academy Award winners for Best Visual Effects—use Autodesk software to design, visualize, and simulate their ideas before they're ever built or created. From blockbuster visual effects and buildings that create their own energy to electric cars and the batteries that power them, the work of our 3D software customers is everywhere you look.

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